Tag: brochure


  • An Auroville Brochure From 1973

    An Auroville Brochure From 1973

    Here is a small pull-out Auroville brochure from 1973 titled “Towards Auroville”, with a nice selection of quotes from The Mother and Sri Aurobindo.

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  • Cultural Pavilions Brochure

    Cultural Pavilions Brochure

    This brochure from 1974 is quite different from the ones published before it, in that it focuses on a specific aspect of the future township. The city area of Auroville is divided into four zones: Residential, Cultural, Industrial and International, apart from the Peace Area at its heart. In the International Zone are to be…

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  • “Connaissance d’Auroville” Brochure

    “Connaissance d’Auroville” Brochure

    This brochure in French, titled “Connaissance d’Auroville” (literally “Awareness of Auroville”), was published in 1970 in France, to promote Auroville there. Though it contains information that is similar to the brochures that were being published in Pondicherry at the time, this one was published in somewhat higher quality, and the layout and design are quite…

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  • An Early Brochure with The Mother’s Signature

    An Early Brochure with The Mother’s Signature

    This week we return to our look at early Auroville brochures. This brochure is from 1970, and is about both the Sri Aurobindo Ashram and Auroville. The interesting thing about it is that the cover has The Mother’s signature and blessings.

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  • 1969 (?) Brochure With Galaxy Plan

    1969 (?) Brochure With Galaxy Plan

    By the time the year 1969 ended, many different brochures about Auroville had been printed. The one below (if it indeed is from 1969), is one of the first brochures to include an image of the Galaxy Plan. The Galaxy Plan was shown to the public during the inauguration ceremony of Auroville on 28th February…

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  • Inauguration Brochure

    Inauguration Brochure

    We continue with our look at early Auroville brochures. After 1966’s “Nebula” brochure and 1967’s “Macrostructure” brochure, in April 1968, a few weeks after Auroville’s inauguration ceremony, the brochure below was published, announcing the inauguration and enshrining some of the iconic photos from the event!

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  • Auroville’s second brochure, featuring the “Megastructure Plan”

    Auroville’s second brochure, featuring the “Megastructure Plan”

    After showcasing Auroville’s first brochure in the weekly dose a couple of weeks ago, we now present Auroville’s second brochure, published a year later in 1967! The first brochure featured the Nebula Plan, and this second one features the Megastructure Plan. In this way, these early brochures, which were published and distributed even before the…

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  • “Announcing the Formation of Auro Films”!

    “Announcing the Formation of Auro Films”!

    This week’s dose of history is a one-page tidbit from a brochure on Auroville from 1970 (probably). The last page of the brochure was an announcement for the formation of “A Film and Television Wing of Auroville” named Auro Films. The contents and formatting of the announcement are really interesting, reminiscent of the theatricality of…

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  • Auroville’s first brochure, featuring the “Nebula Plan”

    Auroville’s first brochure, featuring the “Nebula Plan”

    The idea to establish Auroville started to coalesce around end-1964/beginning-1965, and the Mother asked prominent French architect Roger Anger to design the township for her in March 1965. While the famous model of the Galaxy Plan was ready by Auroville’s inauguration day on February 28th 1968 and displayed to the public during the ceremony, there…

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